Ladies, the future is now.
Brands and retailers are tackling perhaps the toughest arena for plus size:
denim, and specifically denim jeans.
The use of premium fabrics with enhanced stretch technology opens the door for fabious options for the plus and curvy market. From retail to catwalks to the most celebrated Instagrams and bloggers, fashion for the plus market gains an incredible momentum:
October 2016 brought Khloé Kardashian and her business partner Emma Grede into the limelight with the launch of their denim line Good American. Khloé had a clear vision of who this line would be intended for- all us curvy girls! The line offers jeans up to US size 24. The all-jeans line consists of three key fits: Good Legs (the skinny), Good Cuts (the skinny boyfriend) and Good Waist (the ultra high-rise skinny). Who doesn’t like the sound of their booty being sculpted with technology?!
Slink Jeans (which awesomely stands for Sexy, Lovable, Intelligent, Noticeable, and Kind) launched online in 2015 with the idea to bring stylish high end jeans with an amazing fit and great technology. SLINK jeans include extended sizes for plus and curvy women up to a size 24. Slink offers a variety of silhouettes such as skinnies, bootcuts, crop and boyfriend fits. The use of the best denim stretch fabric with curve-hugging technology and great recovery is key in the design process.
Coco Cooper has done the impossible. They literally have you covered. The new brand has successfully developed a brand that includes that minority of girls who are neither “regular size” or “plus size”! The gap has been filled! Coco Cooper’s jeans run up to a size 33! I know I’ll be running up to these jeans!
Torrid knows trends. Period. When Torrid decided to branch out on its own in 2015, from the alternative mall store Hot Topic, we took quick notice of the evolution of their denim pieces for curvy women. Torrid offers more than 10 jean silhouettes from skinnies to boyfriends to bootcut fits all running up to US 30 in size. Other denim items offered by Torrid include jackets, shirts, shorts and skirts. Torrid truly has it all- trends at an affordable price, in our size!
Ashley Stewart was founded in 1991 and soon became recognized for serving the plus and curvy community with fashionable apparel, accessories, intimates and denim in stores across the United States. Ashley Stewart’s denim collection consists of a variety of denim products. Most denim jeans run up to US 26 in size, and even includes an extended size section on the website up to a size 32!
Anyone who has ever been plus sized knows Lane Bryant. It’s our safe space. The clothes are usually well made, the shop girls look like us, and the clothes are pretty on point. When I bought my first pair of plus sized jeans Lane Bryant was the first place I turned to. I knew I wouldn’t be judged and the girls were so lovely and encouraging, telling me how good I looked. Now you know where I shop! Lane Bryant operates more than 770 full-line and outlet stores in 46 states nationwide, so you know you can always find one. Its denim collection has been growing and evolving and offers fashion-forward denim with trendy surface finishes and silhouettes.
TailorTab is a plus size technology that joins you while you shop at your favorite online boutques and does all the sizing stuff for you. We analyze the differences between different brands and styles, compare it to your measurements and make sure you buy only clothes that fit.
Install TailorTab for free here.